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With the obsession that today’s media has with youth and appearance, you could be forgiven for thinking that it’s only the young who are looking for companionship, that dating is a young person’s game. Which of the following images do you think the media is more likely to use to accompany an article on online dating? At the same time, more older adults over 55 find themselves single and looking, either through divorce or the tragic loss of a husband or wife they loved for many years.This means that there are more seniors and baby boomers than ever before looking for some companionship to fill the void of their prior partner.Once you get into your fifties and beyond, the actual number of your age becomes less and less significant.
We realized immediately that our little trial of online dating for seniors was something that resonated with people all over the world, and that we needed to go ahead and build something that would help us touch the lives of older adults everywhere.Once you’re into your wisdom years your needs, desires and expectations are very different from what you’re looking for when you’re in your 20s.